Gay advertising

Benetton paid for the campaign with death threats and boycotts. Subaru was notable for their subtle targetting of the lesbian community, which had been a large supporter of the brand for decades. Subaru went so far as to include subversive messages on their photographed license plates.

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The History of LGBTQ+ Advertising – 50 Years of Symbolic Imagery and Coded Messages

It was common to see same-sex couples represented in commercials, print advertisements, and even billboards. The passing of the Marriage Equality Act in was a powerful turning point for representation in all forms of media. Nike put the spotlight on transgender athlete Chris Moser in , while Coke ran an ad including non-binary pronouns.

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For her to become the face of a car company during her retirement because she did not hide that she was gay, says Rainbow Card co-creator Pam Derderian, was a beautiful, full circle moment. Not only is the association between lesbians and Subaru part of pop culture.